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Marketing - Business English PDF Print E-mail
Business English
Written by Robert Middleton   
Thursday, 01 December 2011 00:00



I make some serious marketing mistakes. And a big one is not implementing what I already know. I read a lot, buy online programs, attend seminars and yet I implement a fraction of what I've learned.

That's the bad news.

The good news is that you don't have to implement a lot to be outrageously successful. You just have to implement a few things consistently. And I've seen many Independent Professionals focus on one area of marketing and grow their businesses brilliantly.

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What is an interview? - Business English PDF Print E-mail
Business English
Written by Lynne   
Tuesday, 01 November 2011 00:00



An interview is simply a tool used by a potential employer to assess a candidate's ability to perform a role. The interview will normally be the first time that the employer has the opportunity to meet you. They need to assess whether or not you have the qualities to perform the role competently, the experience that you have so far in a similar role, and also whether they like you as a person and whether you are likely to fit into the team environment. It is also your chance to find out if you want to work for the company, so it is a two-way process.

There are different kinds of interviews though, and some jobs will require more than one, and there may be more than one interview, so it's just as well to be prepared for this eventuality.

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Complain, Complain - Business English PDF Print E-mail
Business English
Written by JoAnna Brandi   
Saturday, 01 October 2011 00:00

Human nature is funny. Put a person in a room with a "specialist" and they tend to want a little bit of free advice. My friend Robin, a lawyer, says whenever she goes to a party someone usually asks for a little legal advice. My friend Steven, a doctor, says it's always "By the way Doc, I've got this pain..." And me, the Customer Care Coach, I get the customer abuse stories. It's hard for people to resist telling me the last time they got left by the airline, or the last time a bank teller ignored them

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The Working Mum - Business English PDF Print E-mail
Business English
Written by Lilach Bullock   
Thursday, 01 September 2011 00:00

Getting It All Done But Getting The Balance Right

As a working mum I run my own business, and keeping everything up in the air takes military precision and timing. Everyone can benefit from getting themselves organised at home and at work.

Here are my top 10 work tips:-

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How To Stand Out At An Exhibition - Business English PDF Print E-mail
Business English
Written by Jamie Simpson   
Monday, 01 August 2011 00:00

Job fairs and trade shows are very important for any growing business. Job fairs allow for the recruitment of qualified personnel through direct interaction and on-the-spot interviews, while trade shows give time for companies to interact with colleagues and other companies within their industry, while attracting the attention of potential new customers. Both of these kinds of exhibitions can be intensely competitive, so it's important to make your business stand out as much as possible. Some of the tried-and-true methods include pop up displays which showcase new and upcoming products, include tutorials about intended uses and the way they work, and feature general information about the company, including company history, with a large-print version of the company's logo or trademark.

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