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Business English
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Written by Lynne
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Wednesday, 01 September 2010 00:00 |
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Relationship Marketing refers to a long-term and mutually beneficial arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with a customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and uses the experience to create stronger ties.
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Business English
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Written by Lynne
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Sunday, 01 August 2010 00:00 |
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For many people, there comes a time, at least once in their life, where they find themselves sitting across from someone who is interviewing them for a job. Whether initiated by their desire for a new position, or because of circumstances that led to a job loss, securing a job interview is their next step in moving their career forward. Regardless of how they came to be sitting across from an interviewer, the interview itself can be an intimidating experience.
It's vitally important that you prepare properly for your job interview. Expecting to go, unprepared, into an interview and "winging it" is a recipe for failure. It's a highly competitive business world out there with a plethora of qualified candidates looking for that next career position. Along with having the qualifications for the job you're interested in, job interview preparation is essential to giving yourself a chance to win the position.
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Business English
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Written by Lynne
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Thursday, 01 July 2010 00:00 |
The Business of Writing Articles…for Business

In today’s business environment, people are constantly searching for quality information. They want to understand processes, systems, products, services, and organizations better. They are always on the lookout for online and offline articles that present current and relevant information. In business, articles enhance an enterprise’s reputation when they impart practical information to readers in an organized and easy-to-read format.
So, how does a business, whether small, medium or large, use articles to enhance their business? They place their articles on their company websites and on their company blogs. Sometimes a business writes a search engine optimized (SEO) article intended for widespread distribution on the Internet. They provide links back to their company website in the author’s resource section at the end of the article. These articles build traffic to business websites.
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Business English
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Written by Lynne
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Tuesday, 01 June 2010 00:00 |
The Business of Writing Newsletters

As we continue our series on different types of business writing, we're looking at a popular form that many businesses use: the business newsletter.
Newsletters are an effective way to keep individuals and other businesses informed about an enterprise. Newsletters are typically monthly, although some are weekly or even quarterly. They provide specialized information to those with an interest in a company and all they offer.
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Business English
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Written by Leo Thomas
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Tuesday, 01 June 2010 00:00 |
Advantages and Disadvantages of Working at Home

by Suzanne E Morrison
If you are starting a home business it is important to think about why you want to do this and also what the pros and cons of working from home full time will be.
At the time of writing I have been working from home full time for just over one year. Prior to that I worked full time for a big company for over 12 years. Before I took the plunge and decided to work from home full time I had to consider carefully why I wanted to do this and what the advantages and disadvantages were going to be. Here are what I see as the main positives and negatives, based on my experience from both sides of the fence.
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